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Audi is changing its emblem

Audi with its headquarters in Ingolstadt already in 2020 started a process to change its corporate identity. Now the company has decided to change its emblem. The four rings will be preserved, but in a more cleaner form.

Now the emblem has chrome rings and the new one is expected to have a two-dimensional look. The four rings will turn white with a thin black border around each one.

audi new logo

And with the new emblem there will be the so-called “black option” – where the otherwise white rings will be in dark gray, which should look like gloss black.

The four rings at Audi have a long tradition. The famous emblem was created back in the 1930s as a result of the merger of the four car brands Audi, DKW, Horch and Wanderer, which found expression in the Auto Union emblem.

November 24, 2022

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