The End of a Firm EV Deadline

Audi has stepped back from its earlier commitment to go fully electric by 2033. While the German automaker had previously outlined a complete shift to EVs within the next decade, a new report from Autocar reveals that this target is no longer fixed. In a recent interview, CEO Gernot Döllner explained that maintaining flexibility in the lineup is key — and that includes keeping internal combustion engines in production for the foreseeable future.

Rather than phasing them out, Audi is preparing to launch a new generation of gasoline-powered vehicles, some of which may not even feature hybrid systems. There’s no updated timeline for full electrification, and Döllner hinted that gas-powered Audis will continue to roll off the production line well past 2033.

Electric Push Slows, Market Demand Speaks

This shift appears to be driven by both consumer demand and regulatory timelines. The European Union’s mandate for all new vehicles to be electric by 2035 remains in place, but regional markets vary. In the U.S., just around 12% of Audi sales are electric models. Globally, that number climbs to 30% — ahead of Mercedes-Benz but trailing BMW.

Audi still plans to invest in electric vehicle development, continuing to benefit from the Volkswagen Group’s broader EV initiatives. However, this strategic pivot leaves room for enthusiasts who aren’t ready to say goodbye to traditional engines just yet.

Could More Gas-Powered RS Models Be on the Horizon?

Performance fans have reason to stay hopeful. Audi’s RS division — known for producing some of the brand’s most iconic combustion engines, like the RS6’s twin-turbo V10 and the TT RS’s thrilling inline-five — may still have new petrol-powered machines in the pipeline.

As for the future of beloved nameplates like the Audi TT or R8, Döllner didn’t rule them out entirely. He noted that it’s too early for any announcements, but teased that surprises could still be in store. One thing’s clear: the age of gas-powered Audis isn’t over just yet.

source: caranddriver

Audi with its headquarters in Ingolstadt already in 2020 started a process to change its corporate identity. Now the company has decided to change its emblem. The four rings will be preserved, but in a more cleaner form.

Now the emblem has chrome rings and the new one is expected to have a two-dimensional look. The four rings will turn white with a thin black border around each one.

And with the new emblem there will be the so-called “black option” – where the otherwise white rings will be in dark gray, which should look like gloss black.

The four rings at Audi have a long tradition. The famous emblem was created back in the 1930s as a result of the merger of the four car brands Audi, DKW, Horch and Wanderer, which found expression in the Auto Union emblem.