Skoda aims to surpass Ford and Toyota, with the goal of being among the five best-selling brands in Europe by 2030. This was stated by CEO Thomas Schaefer. This is part of Skoda’s plan and the strategy will be achieved by “further strengthening the brand’s position in the entry-level segments,” Schaefer added.
Schaefer referred to the new small Fabia car, which will go on sale later this year with a starting price below 14,000 euros ($ 16,750).
Skoda is currently the 8th brand in Europe in terms of sales based on data from 2020 from the ACEA industry association, which reports registrations in the markets of the European Union, EFTA and the United Kingdom.
The brand is also rolling out sales of the Enyaq full-electric compact SUV, its first model based on VW’s MEB platform.
Skoda will have to overtake Ford and Toyota to reach the top five. The Volkswagen brand was the best-selling brand last year, followed by Renault, Peugeot, Mercedes-Benz and BMW.
Skoda sold 643,019 cars in Europe last year (2020). Of course, sales fell during the pandemic, but the carmaker increased its market share to 5.4% from 4.8% a year earlier.
Skoda was the second best-selling brand in the Volkswagen Group’s portfolio throughout Europe during the year.